Our Story.

Industrial Roofing Built On A New Foundation

We propose the radical ideal that your roof needs a foundation, too: a relationship made to last. We think you should have commercial and industrial roofing that anticipates your needs, not the next sale. We stand for exceptional customer service, not because it’s common; rather, because it’s often forgotten today.

Commercial Roofing Contractors with an Engineering Focus

From roof replacement to new roof construction, we tackle your challenges by listening first–in consultation with highly trained and accredited engineers. Need 48-hour emergency response? With our RoofGuard Asset Management program, rest easy. From competitive pricing on snow removal to leak repairs, and from custom metal fabrication to energy audits and analysis, North American industrial and commercial roofing is your answer.

We’ve Earned our Pride for more than 35 Years

The power of good people, good ideas, and good values, all working together are the bedrocks on which Carl Verble founded North American Roofing.  These attributes are the keys to our sustained success and stellar customer satisfaction in both commercial and industrial roofing. Equal credit goes to the Verble family’s keen eye for mutual opportunities and their skillful touch at attracting and retaining a talented team.

Transforming Commercial Roofing

Back in the day, commercial roofers churned through day laborers willing to take on hot, harsh toil. Turnover—if not always pride and expertise—ran high. By contrast, from the beginning, North American Roofing was built on a team and family model. Recruiting and hiring based on character, attitude, and integrity, the Verbles gathered together the sorts of people you’d want to stand between your property and the relentless elements.

Family Values

Soon, North American Roofing became a second home to a group of talented, tight-knit installers, project managers, salespeople, technicians, and managers. The company supported the team with solid training, first-rate tools, professional respect, and rewards for loyalty and a job well done. Carl’s son, C. Michael Verble, joined North American Roofing in 1988 and started managing sales. Thanks to the new vision and spirit the Verbles were bringing to roofing, Mike had something different and better to sell—and sell he did.

Early Success with Solid Growth

North American Roofing quickly earned a perch among the Inc. 500 “Top Ten Fastest-Growing Companies” and Firestone, propelled by our growth, became the nation’s largest producer of single-ply roofing, crowning a classic win-win relationship. 

The Tradition Continues

In 2003, a third-generation Verble, Brian, joined North American Roofing’s management team, after holding positions in sales, product management, and installation. In 2007, Brian succeeded Carl as CEO of North American Roofing Services, Inc. and continued the open-door, “treat your employees as family” environment. Brian is set to grow the company by molding the expertise of his loyal, longtime employees with a strategic management team. Brian leads a company that combines the craftsmanship standards set so high by his grandfather Carl, with new levels of technological sophistication. With such strong roots and future vision in place, North American Roofing will continue to be the most trusted and respected industrial and commercial roofing company in the U.S.

Investing in Our People

With a long-standing conviction that we have the best employees around, in 2012 North American Roofing made the decision to form an Employee Stock Ownership Plan (ESOP). In recognition of our employees’ contributions, and in an effort to reward their loyalty, we restructured in a way that strengthens our family legacy and builds on decades of solid success.

Our decision to implement an ESOP reflects our pride in our workforce and offers our valued employees an incentive for their continued service and dedication to our customers. Based on company performance, the ESOP stands to generate significant retirement benefits for our employees, giving them a financial stake in the success of North American Roofing.