Generations of Well-Earned Pride

 

Carl Verble always believed in the power of good people, good ideas, and good values, all working together. These are the bedrocks on which Carl founded North American Roofing, and the keys to our sustained success and stellar customer satisfaction. Equal credit goes to the Verble family's keen eye for mutual opportunities and skillful touch as team-builders.

 

In 1979, when Carl was working as a commercial developer in Indianapolis, he created an in-house roofing division. On learning that only one firm manufactured the EPDM roofing that his new crews were poised to put down, Carl set out to develop an alternative. With one of his neighbors, an executive with Firestone Tire and Rubber Company, he formed a partnership through which Firestone would manufacture EPDM and Carl's crews would install it. Thus, North American Roofing and Firestone Building Products were born.

 

Transforming a Trade

 

Back in the day, commercial roofers churned through day laborers willing to take on hot, harsh toil. Turnover ran high, if not always pride and expertise. By contrast, from the beginning, North American built on a team and family model. Recruiting and hiring based on character, attitude, and integrity, the Verbles gathered together the sorts of people you'd want to stand between your property and the relentless elements.

 

Early Success

 

In five booming years together, North American earned a perch among the Inc. 500 "Top Ten Fastest-Growing Companies" and Firestone, propelled by our growth, became the nation's largest producer of single-ply roofing, crowning a classic win-win relationship.

 

Solid Growth

 

Customers appreciated North American's friendly, professional crews who left behind nothing but good impressions and beautiful, lasting, and leak- defying roofs. Meanwhile, the Verbles continued to introduce customer- centered innovations to their profession. Carl and Mike launched a revolutionary concept, arranging to private-label roofing, enabling North American Roofing to represent, install, and warranty its own selected, branded roofing products. Roofing manufacturers had such confidence in and respect for North American's installation quality that every major producer got on board. End users welcomed the opportunity to freely specify any roofing while enjoying the reassurance of North American's unparalleled installation quality and the convenience of a single point of contact. This way, if any problem arises, instead of wondering who to contact, our private-label customers benefit from the comprehensive backing of one company - North American Roofing - with the authority, capability, and commitment to make matters right, right now. Period.

In 1989, C. Michael Verble took the reins from his dad, relocating North American's headquarters to Asheville in 1993, and maintaining the company's legacy of leadership and innovation. For instance, Michael and a North American team created a new, patented installation system for EPDM roofing, called Perma-Lok, which proved so practical and popular that it remains the industry standard. Showing the Verble penchant for promising part- nerships, Michael created Installed Products, USA, which became Home Depot's first national at-home services contractor. America's largest home improvement retailer banked its reputation on Mike and his crews, and its customers so eagerly entrusted home improvements to them that Home Depot's residential roofing installation business grew to over $175M annually in less than five years.

 

The Tradition Continues

 

In 2003, a third-generation Verble, Brian, joined North American's management team, after holding positions in sales, product management, and installation. In 2007, Brian succeeded as CEO of North American Roofing Services, Inc. - our new name reflects our expanded offerings - and continued the open-door, "treat your employees as family" environment. Brian is set to grow the company by molding the expertise of his loyal, longtime employees with a strategic management team. Brian leads a company that combines the craftsmanship standards set so high by his grandfather Carl, with new levels of technological sophistication.